Led marketing and digital development for a growing multi-location flooring company, supporting website growth, paid advertising, business development, inventory systems, and brand consistency.
Designed and developed the company website to support multi-location growth, improve product visibility, and create a stronger digital sales presence.
Increased website traffic by 383%, contributing to $1,000,000 in gross sales over 6 months with 159,975 views from 42,739 visitors.
Created and implemented multi-location Google Ads campaigns, increasing brand awareness by 800% and driving an additional $10,000 in monthly sales per location with an average ROAS of approximately 3:1.
Developed integrated inventory management systems and ERP workflows to support company growth, improve internal visibility, and analyze business metrics.
Contributed to company expansion from 30 locations to 60 locations by supporting training and implementation for new locations, with some locations experiencing 17x growth within the first 60 days of training.
Built a Distributor Portal to provide multi-location teams with access to marketing assets and maintain brand consistency.
Created company-wide marketing assets and established consistent naming conventions to improve product communication and internal organization.