Sales & Marketing Specialist | Diversified Pool Products

Sales & Marketing Specialist | Diversified Pool Products

  • Supported sales and marketing operations for a wholesale pool products company, combining website development, CRM management, customer retention, email marketing, reporting, and inventory visibility.
  • Designed and developed the company website to create a stronger digital presence and enable online ordering, helping launch a $300,000 digital marketplace in under 3 months.
  • Developed an online customer portal for retailers to find and order inventory from over 6,000 SKUs.
  • Utilized HubSpot CRM to support customer relations, lead generation, market research, customer retention, and reactivation through direct email marketing campaigns.
  • Created custom SQL reports within Fishbowl Inventory Management to provide leadership with actionable insights and support real-time inventory broadcasting.
  • Created a sales pipeline for onboarding new customers into the database, improving completeness and consistency of customer records.
  • Evaluated price margins based on business needs, leveraging data to help drive an 8% increase in average sale volume.
  • Participated in trade shows to gain new customers and build manufacturer relationships.